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Honey Maid Responds to Anti-gay Comments: Video

Nathalie Tadena (CMO Today) The Honey Maid brand took a real bashing over its March ad showing interracial and same-sex families. It responded with Read and Discuss

Honey Maid

Article

Apr. 17 2014




Honey Maid Responds to Anti-gay Comments: Video

Honey Maid responded to critics of its ad with a video showing way more people liked it than didn’t.

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video marketing

Article

Apr. 16 2014




Brand Experiences Drive Big-Time Results for Interactive Video

Statistics on interactive video completion rates, interaction rates, start rates and other interesting stuff to help you market more effectively.

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IKEA Home Tour

Article

Apr. 03 2014




IKEA Puts Employees on the Road to Provide Home Makeovers

IKEA’s new yearlong campaign includes in-home makeovers with IKEA products, web videos and more.

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Hotels.com Captain Obvious

Article

Apr. 03 2014




Hotels.com Campaign is, Well Obvious

Hotels.com is sidelining subliminal marketing and going with the obvious with a new spokesperson named, “Captain Obvious.”

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sprint hamsters

Article

Mar. 27 2014




When Sprint’s Chairman Threatens to Fire its Agencies Hamsters Step in 2

Sprint is out with a new marketing campaign modeled after a quirky one that began in Japan.

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3

Article

Mar. 20 2014




MillerCoors Boosts Digital Video Spending by 50%

Digital video is a hot property in online and mobile marketing, and brewing giant MillerCoors this week announced that it will be upping its spending in the area by 50 percent.

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video-crop

Article

Feb. 21 2014




Dos and Don’ts for Using Video in Email

As the technology to showcase it improves, so does the use of video as an engagement device in email.

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video marketing

Article

Feb. 19 2014




5 Tips to Make Video Marketing Work Hard for Your Brand

Here’s five tips to help you ring up sales and build brand awareness using video marketing.

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marketing trends

Article

Feb. 07 2014




8 Marketing Trends You May Not Be Thinking About, but Should Be

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.

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the number four

Article

Jan. 25 2014




4 Reasons Why B2C Marketers Should Use Webinars for Lead Gen 1

Webinars have an image problem with B2C marketers—here’s why that needs to change.

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