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Search Marketing

Modern SEO Best Practices

Lee Traupel (Huffington Post) This author says that if you’re still trying to work search engines with back links and keyword stuffing, you’re barking up the wrong search engine. He shares the

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Article

Oct. 16 2014




Tip Sheet—Retargeting Tricks & Trends

In this Tip Sheet, discover: Ideas for more controlled and effective B2B retargeting The impact of retargeting on Facebook for desktop and mobile Ways to make your personalized digital advertising feel welcome and not creepy And more! Sponsored by:

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Article

Oct. 16 2014




Repurposing SEO Content 1

Creating great content for SEO purposes can drive traffic to your site, but the value of that content doesn’t have to stop there.

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Article

Oct. 16 2014




2015 Search Marketing Trends

Search marketers will be focusing on how they spend their budgets with search engines such as Google, with a focus on product listing ads and natural search results.

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Article

Oct. 09 2014




Location-Based Marketing Best Practices

New Chief Marketer Special Report

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ebags

Article

Oct. 06 2014




Videos Boost Engagement and Conversion for eBags

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

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Article

Sep. 29 2014




Sorting Out the Chaos of Marketing Tech Change

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.

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Technology in the hands

Article

Sep. 25 2014




Device Changes to Google & Bing Marketers Should Know

There have been some mobile advertising changes to Google and Bing that marketers should be aware of with regard to pay-per-click campaigns.

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Article

Sep. 25 2014




Online Marketing Services for Small Business

Check out these 25 solutions that can make life easier for small businesses, from SEO and pay-per-click advertising solutions to social media and content marketing.

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Article

Sep. 23 2014




The Non-Creepy Future of Personalized Marketing

Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently “followed them around the web” wherever they went.

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Article

Sep. 11 2014




Unusual Keyword Sources Can Spell Success

Finding the right keywords to get curious web browsers to click on your site has always been a challenge, and with tighter restrictions and long-tail search terms gaining footing, the challenge for marketers is even greater.

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