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Jun. 12 2013

DMEF Changes Its Name to Marketing EDGE 1

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in More...

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Jun. 07 2013

Proving the ROI of Dynamic Content Marketing

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a websit More...

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May. 16 2013

Why You Should Give a Darn About Your Local Reputation

Managing your reputation online can mean the difference between winning more business and losing potential customers. More...

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May. 16 2013

Finding the Right Lead Generation Strategy

What is the best strategy for your company, inbound or outbound marketing? More...

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May. 14 2013

Big Data is Good—But Big Testing is Better

Consider this the golden age of data in marketing. More...

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May. 01 2013

Snickers Runs PPC Ads to Target Misspellings by Hungry Searchers

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Apr. 16 2013

The Future of Smart Content for Marketing

GPS has come a long way since it was first introduced as American military technology in 1973. More...

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Apr. 09 2013

Drive Conversions by Making Interactions More Relevant

To be relevant, brands need to add dimensions of time and context to their customer interactions. More...

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Apr. 09 2013

Customer Experience is the Differentiator

The rise of social media and mobile technologies has moved the customer experience from a priority to the priority. More...

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Apr. 04 2013

Special Report: One Voice—Reaching Your Customers With An Integrated Marketing Strategy

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first q More...

DMEF Changes Its Name to Marketing EDGE 1

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