It’s easy to get excited about new media like Twitter that explode into the mainstream. There are already over 100 million registered Twitter users. It is even easier to get excited when we learn that Dell sold $6.5 million worth of computers through Twitter in 2009 a threefold increase over the year before. But before we go all atwitter over Tweets, Dell’s social media “success” needs a little context.
Get Content Like This Delivered to Your Inbox