That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.
This group differs in others ways from the general Internet-using population as well. While they spend four times as much time online as less-enthusiastic clickers, their spending does not reflect this level of online participation, according to the study.
They are also more likely to visit auction, gambling and career services sites than less-enthusiastic banner ad clickers.
Furthermore, there didn