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Successful Marketing Dad Petitions Dove to get “More Real”

Genevieve Shaw Brown (abc News) A dad of two girls who has made millions in his marketing and advertising career is asking a company, Dove, with one of the most successful campaigns in recent memor

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video content marketing

Article

Sep. 15 2014




Creating B2B Video to Support the Buyer’s Journey

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

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Article

Sep. 11 2014




Unusual Keyword Sources Can Spell Success

Finding the right keywords to get curious web browsers to click on your site has always been a challenge, and with tighter restrictions and long-tail search terms gaining footing, the challenge for marketers is even greater.

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Article

Sep. 11 2014




Event Tracking & Content Marketing ROI

Event tracking with Google Analytics can give marketers a detailed view on how content marketing efforts are performing.

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Article

Sep. 04 2014




Pushing Limits to Boost Conversions

Digital marketing agency E2M co-founder and vp of Marketing Pratik Dholakiya recently weighed in with some interesting ideas for pushing limits in marketing to increase conversions.

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Article

Sep. 04 2014




The Best Online-Offline Attribution Strategies

With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it’s critical that marketers keep a close eye on online-offline attribution.

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Article

Sep. 04 2014




The Benefits of Humanizing Your Website

Can making your website more human-friendly make a difference in conversions? The team at SEO software company Positionly thinks so, and have compiled a list of actionable tips they’ve implemented to increase engagement and conversions.

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holiday-snowman

Article

Sep. 02 2014




Top 6 Holiday Retail & Consumer Trends

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

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Article

Aug. 28 2014




You Think You’re Busy? Check Out This Guy

Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.

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Dove Get Real

Article

Aug. 14 2014




Successful Marketing Dad Petitions Dove to get “More Real”

Dove is being asked by a former marketing exec to make Dove “more real” for girls and is circulating an online petition to get the job done.

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devices

Article

Aug. 07 2014




Meeting Customer Expectations Online

Websites should be mobile ready, media should be mobile optimized, and apps should work on both tablets and phones across all available brands

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