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Successful Marketing Dad Petitions Dove to get “More Real”

Genevieve Shaw Brown (abc News) A dad of two girls who has made millions in his marketing and advertising career is asking a company, Dove, with one of the most successful campaigns in recent memor

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pieter-levels

Article

Aug. 28 2014




You Think You’re Busy? Check Out This Guy

Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.

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Dove Get Real

Article

Aug. 14 2014




Successful Marketing Dad Petitions Dove to get “More Real”

Dove is being asked by a former marketing exec to make Dove “more real” for girls and is circulating an online petition to get the job done.

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devices

Article

Aug. 07 2014




Meeting Customer Expectations Online

Websites should be mobile ready, media should be mobile optimized, and apps should work on both tablets and phones across all available brands

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Article

Aug. 07 2014




Six Components for Online Marketing Success

The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics.

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images

Article

Aug. 07 2014




Yahoo and comScore Team Up

Online metrics specialists comScore has teamed with Yahoo! to better gauge audience reach on Yahoo’s websites.

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arrows-up-wall

Article

Aug. 06 2014




Focus on the Customer, Not Yourself, in Inbound Marketing 2

How have your customers changed and how have you responded?

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Electronic devices

Article

Aug. 01 2014




Cross-Device Marketing Trends & Tips

Edwin Wong, Senior Director of B2B Insights at Yahoo, says consumers are increasingly using all three screens (mobile, tablet and PC) as part of the purchase path.

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under armour

Article

Jul. 31 2014




Under Armour Signs First Non-Athlete for Women’s Line 3

Misty Copeland, a soloist with the American Ballet Theatre, has signed with Under Armour to help sell its women’s line, pivoting from its traditional advertising using professional athletes.

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Article

Jul. 30 2014




The Future of Programmatic Media Buying

Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems.

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arrows-up-wall

Article

Jul. 30 2014




Creating Customer Loyalty With Personalization

Here are six ways that marketers can improve their customer’s experience on their websites.

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