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Successful Marketing Dad Petitions Dove to get “More Real”

Genevieve Shaw Brown (abc News) A dad of two girls who has made millions in his marketing and advertising career is asking a company, Dove, with one of the most successful campaigns in recent memor

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Article

Sep. 23 2014




The Non-Creepy Future of Personalized Marketing

Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently “followed them around the web” wherever they went.

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Article

Sep. 22 2014




Driving Engagement with Video Cloud Solutions

A report from Nucleus Research found that Video Cloud solutions from Brightcove enabled ExactTarget to better leverage its online video presence.

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Article

Sep. 19 2014




Perfect Your Outbound-Inbound Marketing Balance

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

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Article

Sep. 18 2014




Keys to Creating Killer Content

Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they’re creating and promoting the right content.

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Article

Sep. 18 2014




2014 Online Marketing Trends

Optimizing messages and campaigns for tablets and mobile devices has taken hold this year, and social media marketing has continued to diversify in 2014.

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Article

Sep. 18 2014




Progressive Insurance Explores the Human Side of Paid Social

Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.

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Article

Sep. 15 2014




Creating B2B Video to Support the Buyer’s Journey

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

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Article

Sep. 11 2014




Unusual Keyword Sources Can Spell Success

Finding the right keywords to get curious web browsers to click on your site has always been a challenge, and with tighter restrictions and long-tail search terms gaining footing, the challenge for marketers is even greater.

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Article

Sep. 11 2014




Event Tracking & Content Marketing ROI

Event tracking with Google Analytics can give marketers a detailed view on how content marketing efforts are performing.

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Article

Sep. 04 2014




Pushing Limits to Boost Conversions

Digital marketing agency E2M co-founder and vp of Marketing Pratik Dholakiya recently weighed in with some interesting ideas for pushing limits in marketing to increase conversions.

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