Virtual Open House

Posted on by Chief Marketer Staff

Bah. Who wants to spend a Sunday afternoon going around to open houses? Wouldn’t it be great if there was a Second Life, where prospective home buyers could take a virtual tour of their potential dream house?

Oh, wait. There is.

Last month Coldwell Banker became the first real estate company to offer a real-world home for sale in the online virtual community. The Mercer Island, WA property ( can be yours for a cool $3.1 million.

Coldwell Banker has been involved in Second Life since March, when it began developing virtual land and selling homes there. The site encouraged the company’s involvement, to help deter


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.