FIFA World Cup Trophy Tour: 2015 Best Sponsorship PRO Award

by Patty Odell

Campaign: FIFA World Cup Trophy Tour

Client: Coca-Cola

Agency: ignition

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Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200