David Bell, Professor, Wharton School of Business

by Chief Marketer Staff

Digital marketing has taken the forefront of the way people transact business and make purchasing decisions.  Hear from acclaimed Wharton Professor David Bell as he outlines the pain points marketers face today in a digital environment, and gives tips on how they can be overcome.

Comments are closed.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

CHIEF MARKETER 200