Videos

How Dr Pepper’s Custom Labels Won Over Millennials

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

David Bell, Professor, Wharton School of Business

by Chief Marketer Staff

Digital marketing has taken the forefront of the way people transact business and make purchasing decisions.  Hear from acclaimed Wharton Professor David Bell as he outlines the pain points marketers face today in a digital environment, and gives tips on how they can be overcome.

Julie Barry-Velcro

by Patricia Odell

Julie Barry, director of global brand for Velcro Cos., talks about her favorite Velcro product at PROMONext: Leaders in Promotion Marketing Conference.