Video Archive
Sep. 14 2012
2012 PRO Award Winner, Best Promotion: Grey Alliance for Canon USA
6
2012 PRO Award Finalist: Grey Alliance for Canon USA and its "Project Imagin8ion" user-generated photo contest. More...
Aug. 15 2012
Clif Bar Gets People Geo-tweeting for a Coupon
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In what it claims is the first geo-targeted Twitter promotion, Clif Bar's MojoGo campaign asks fans for geo-tagged tweets that trigger a coupon downlo More...
Aug. 09 2012
Video Helps Plastic Manufacturer Kydex Reach Designers
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Online videos highlighting the custom color possibilities of its products has helped thermoplastic manufacturer Kydex expand their core audience to de More...
Aug. 03 2012
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors
The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don't actually hun More...
Aug. 03 2012
2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for Nestle Purina, Pro Plan
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Arc Worldwide/Leo Burnett helped Pro Plan use the great dogs at Westminster to help prove a larger point: that inside every good dog is a great dog More...
Aug. 03 2012
2012 PRO Award Finalist: HBO
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HBO sought to develop innovative promotions to fuel anticipation for the fourth season "True Blood" that would ignite the show's rabid fan base. More...
Aug. 03 2012
2012 PRO Award Finalist: Evolution Bureau for Pernod Ricard USA
1
Jameson created engagement with its audience online with Jameson1780.com, a game that let fans walk in the shoes of the brand's legendary founder. More...
Aug. 03 2012
2012 PRO Award Finalist: TRIS3CT for Newell Rubbermaid Office Products
For the 2011 back-to-school period, TRIS3CT was challenged with reinvigorating the uni-ball brand for Newell Rubbermaid Office Products. More...
May. 09 2012
Peapod Tries On Tesco’s Mcommerce Approach
Online grocer Peapod is taking a successful marketing play from South Korea and giving it a Big Shoulders spin by letting Chicago subway riders shop f More...
May. 01 2012
Walmart Customers Hunt for “Avengers” P-O-P to Play Mobile Game
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Walmart is partnering with "The Avengers" by debuting a game that melds the in-store experience with an augmented reality mobile app, called the "Supe More...
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