A How-to on Using Video Marketing to Reel ‘Em In

Posted on by Patty Odell

Different types of video should be used at different times to help your audience connect with your products and services. As we know, a new Video-camera-old-198x198prospect has much different needs than an established customer.

Here, you’ll find seven ways to use the right type of video marketing at the right time to increase traffic and conversions throughout the sales cycle.

For example, one tip is to “Drive Traffic with How-to Videos,” to catch viewers with prime buyer intent. These viewers have a problem they want to solve or something they want to learn. It is up to the marketer to show them how to do it. And if you’re after Millennials, all the better. Nearly one in three Millennials say they purchased a product as a direct result of watching a tutorial or how-to video about it. Here’s what you can learn.

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