Unilever Mobile Ad Compensates People in Asia with Free Airtime

Posted on by Chief Marketer Staff

(Reuters)

mobile consumer dataI realize this article wasn’t posted “This Week” as our newsletter suggests, but I must have missed it and didn’t want you to. A startup has enticed big-time brands like Unilever, Microsoft and Google to try out its new mobile platform that encourages mobile users in emerging markets to watch a video, download an app or check out a new service in exchange for mobile air time.

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