Think Twice Before Using Hashtags in Facebook Posts

Posted on by Chief Marketer Staff

(EdgeRank Checker)

hashtag1Hashtags were supposed to be a good thing for brands’ Facebook posts, but a study from EdgeRank Checker finds that the inclusion of hashtags is actually a drag on the viral reach, engagement and organic reach posts get. There are a number of possible explanations.


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by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone