Have You Tried Just in Time Marketing?

Posted on by Chief Marketer Staff

Lois Geller (Forbes.com)

just in time marketingText and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing. They’re almost always random. Real “Just In Time” messages are targeted quite carefully so they’re even more powerful. She gives lots of examples.

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