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Posted on by Patty Odell

There are lots of on-stage activities during the "Follow me to the Fair" mobile marketing tour like a hog-calling contest, square dancing and lug-nut races.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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