Winsper has developed Black Ink, a SaaS-based marketing tech platform to provide business level reporting about sales and marketing performance, enterprise-wide. The agency recently moved into a new space in the Downtown Crossing section of Boston, where it created an “Innovation Lab” space in the middle of the office to function as a think-tank within the agency and fuel creativity. An open-floor layout facilitates cross-department communication between managers, creative and data analysts alike.
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