This agency bolstered its shopper-marketing core with new senior specialists from Coors and Unilever Bestfoods and an experienced creative director. It expanded its Burbank office to handle increased biz from its entertainment-marketing group and Warner Bros. Vertical delivered a national partnership with Disney and Dannon’s kid-friendly Danonino to local grocers in Southern California targeting Hispanics with in-store promos and face-to-face activities, and, of course, a trip to Disney World. It also opened service opps in Denver and New York.
Chief Marketer 200
Marden-Kane, Inc. RedPeg Marketing Don Jagoda Associates Arc Worldwide Tic Toc Upshot Periscope Mastermind Involvement Marketing Geometry Global Life in Mobile