This agency bolstered its shopper-marketing core with new senior specialists from Coors and Unilever Bestfoods and an experienced creative director. It expanded its Burbank office to handle increased biz from its entertainment-marketing group and Warner Bros. Vertical delivered a national partnership with Disney and Dannon’s kid-friendly Danonino to local grocers in Southern California targeting Hispanics with in-store promos and face-to-face activities, and, of course, a trip to Disney World. It also opened service opps in Denver and New York.
Chief Marketer 200
Advantage International SLANT Marketing Infinity Marketing Team, Inc. Jack Morton Worldwide Marketing Werks Moderne Communications Don Jagoda Associates Edge Marketing Marden-Kane, Inc. BFG Communications