VERTICAL MARKETING NETWORK
- Core 1: Shopper/Retail (in-store) Marketing
- Core 2: Social Media Marketing
Clients Include: Warner Bros. Home Entertainment, The Dannon Co., DC Entertainment, Win Schuler Foods, Golden West Casino- Website: http://www.verticalmarketing.net
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This agency bolstered its shopper-marketing core with new senior specialists from Coors and Unilever Bestfoods and an experienced creative director. It expanded its Burbank office to handle increased biz from its entertainment-marketing group and Warner Bros. Vertical delivered a national partnership with Disney and Dannon’s kid-friendly Danonino to local grocers in Southern California targeting Hispanics with in-store promos and face-to-face activities, and, of course, a trip to Disney World. It also opened service opps in Denver and New York.
