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Upshot – This PRO Award-winning agency enhanced its media resources and bolstered video production capabilities. A promo for New Balance came to life in the run up to the Boston Marathon via print, outdoor, transit ads, displays and installations along the race route. The store hit its largest single-day sales in history and sold out of the limited edition Boston Marathon shoe featured in the campaign. To celebrate 20 years in business, the “Upshot 20 for 20” gave every employee $20 for each year worked to do something good with in its hometown, Chicago.