Not to be confused with the “Golden Ticket,” “Find the Golden Stick” is right smack in this agency’s wheelhouse specializing in consumer packaged goods promotions. The “stick” was actually 2.5 million State Fair Brand corndog packages carrying game pieces and codes dangling more than $100,000 in prizes, including five instant-win “golden sticks” worth $2,500 each (100,000 game plays were recorded). Two/Ten (formerly Launch Creative Marketing), is part of Hangar 12, headed by CEO Jeff Dryfhout, a former Sara Lee VP marketing.
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