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TSMGI (The Specialized Marketing Group, Inc.)

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Through a strategic partnership, TSMGI added video creative and production services. It helped Abbott Laboratories become the first title sponsor of the Abbott World Marathon Majors, comprising the six largest global marathons. Activations included on-course branding, Cheer Zones, employee hospitality, digital, social and PR. So far, it has executed at Chicago, Tokyo, Boston, London and the Great Wall.

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