Tic Toc acquired multicultural agency The Marketing Consortium to enhance expertise in shopper marketing, retail activation and event management. It finalized a global reward and recognition platform licensing agreement adding to its Performance Marketing offering that delivers an SaaS on-demand technology platform in 60-plus countries and 16 languages. Tic Toc produced 10 way-cool collectible slap-on wristbands that, when hovered over by a smartphone, gave access (with help from Big PlayAR) to Dallas Mavericks player interviews, highlights, promotions and more.
Chief Marketer 200
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