Tic Toc

Tic Toc Sports was established to target schools and universities with branded merchandise. An integrated digital campaign was developed to launch the new—and largely unknown—ZTE Nubia smartphone. Influencers were identified and equipped with the phones and the mission to highlight the phone’s camera. Photos were posted to Instagram using the hashtag #nubiayourstory to encourage sharing for a chance at a $5,000 travel package. ZTE got 2,000+ followers in the first weeks of the promo and influencers served up 94,000 impressions. The campaign was a success and paved the way for future ZTE influencer activity.