This agency loves crafting promotions for the underdog. Whether it’s Kozy Shack competing against Jell-O or Ricola competing against Halls, The A Team’s on the job. To help fulfill this mission, it has assembled an in-store demo force and filed for a patent on a retail-specific promotion. It’s also working on new technologies to reach consumers on their smartphones at retail locations. Walk through its offices and you’ll notice amusing caricatures in lieu of nameplates.