THE A TEAM – This integrated marketing agency is rooted in sales promotion like its “Dine with a Top Chef Sweepstakes” for client Spectrum Naturals that built brand awareness and drove recipe usage of the brand’s culinary oils. Then there’s the “Ricola Call in Well Sweepstakes” —a play on calling in sick—via a Text2Win program. Staff gets trained by senior execs, who are also marketing faculty at Pace University and the Fashion Institute of Technology. A long-time supporter of the Dream Foundation.
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