At a time when digital is infiltrating every component of promotion, this agency formed a digital and social media practice to create, publish and monetize user-generated content in social. A Nintendo Wii U Video Challenge seeded consoles to 50 passionate gamers to create and self-publish videos on YouTube that got 4 million views. Finalists premiered their work at the Nintendo Lounge at the Sundance Film Festival. A three-day cruise to Mexico found employees on a high-ropes course team-building session.
Chief Marketer 200
TSMGI (The Specialized Marketing Group, Inc.) Engine Shop Interactions Marketing IN Marketing Services FCB/RED Grow Marketing The Marketing Store Epsilon The Marketing Arm A2G