A SQUARED GROUP
- Core 1: Event & Experiential Marketing
- Core 2: Influencer Programs
- Core 3: Promotional Planning & Development
Clients Include: Gap, Nintendo of America, Progressive, Vera Bradley, Samsung-
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At a time when digital is infiltrating every component of promotion, this agency formed a digital and social media practice to create, publish and monetize user-generated content in social. A Nintendo Wii U Video Challenge seeded consoles to 50 passionate gamers to create and self-publish videos on YouTube that got 4 million views. Finalists premiered their work at the Nintendo Lounge at the Sundance Film Festival. A three-day cruise to Mexico found employees on a high-ropes course team-building session.