A SQUARED GROUP

  • Core 1: Event & Experiential Marketing
  • Core 2: Influencer Programs
  • Core 3: Promotional Planning & Development


  • Clients Include: Gap, Nintendo of America, Progressive, Vera Bradley, Samsung
  • Contact:

At a time when digital is infiltrating every component of promotion, this agency formed a digital and social media practice to create, publish and monetize user-generated content in social. A Nintendo Wii U Video Challenge seeded consoles to 50 passionate gamers to create and self-publish videos on YouTube that got 4 million views. Finalists premiered their work at the Nintendo Lounge at the Sundance Film Festival. A three-day cruise to Mexico found employees on a high-ropes course team-building session.

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