Experiential marketing is a strategic growth area for this Top Shop that has invested in talent, technologies and SoLoMo integration to execute killer experiences. Its heavy investments in in-house analytics capabilities shore up its CRM practice. Its social arm, Humongo, integrates with the Norwalk headquarters folks for seamless social, local and mobile campaigns. Source strengthened its “Right Now Marketing” positioning to attract clients. “A great idea, late, is worthless,” Source says.
Chief Marketer 200
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