Soho’s NYC office space was doubled to accommodate more staff: three full-timers to the digital/social team. It redesigned the “Raise the Macallan” spirits tasting program with a new story line and approach called “Democratized Event Content,” which uses technology and theatrical presentation allowing attendees to control the event content in real time. The effect has increased engagement, real-time analytics and improved post event communications. Soho specializes in Karaoke at BINY.
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