SET
- Core 1: Sponsorship Activation & Marketing
- Core 2: Event & Experiential Marketing
- Core 3: Retail (in-store) Marketing
Clients Include: NIKE, Arc’teryx, PINK (Victoria Secret), BMW, RedBull- Website: http://setcreative.com/
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Contact:
[email protected]
SET acquired Flourish Creative, a London agency specializing in live events and retail experiences. It added a new president, Alasdair Lloyd-Jones and new executive creative director, Israel Kandarian, who spent four years at Nike. To cut through the noise in Southern California, SET designed an interactive environment to introduce Millennials to BMW’s i8 design and technology. Sales jumped 33% and 85,000 consumers toured the pop-up in 10 weeks.
