Scout has fully integrated itself with Horizon Media over the last 12 months while staying true to its role as an activation arm. It launched a health and wellness marketing consulting group and developed proprietary evaluation guidelines to quantify engagement and marketing of sponsorships. A sponsorship analysis for Corona helped change the way Corona tracks in-market sales. It staged a killer experience for the “Buffalo Wild Wings Bowl,” replicating the restaurant experience to feed 6,000 fans. Won this year’s SportingNews Bowling tournament.
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