Scout Sports & Entertainment – Driving client IQ on ROI and measurement is at the core of everything Scout does. Comprehensive strategies—using proprietary tools Scouting Report and Scorecard—are developed and customized for each client. The Eventscope service combines event feedback, sponsorship impact, audience profiling and social media conversion into on actionable report for promotional activations. Scout, the activation arm of Horizon Media, inked 61 deals in the past 12 months with 21 being new properties. Go team!