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B2B Top Shops


  • Core 1: Programmatic digital advertising

  • Clients Include: Common Ground Health Care Cooperative, John Deere Financial, American Society for Quality, Wisconsin Institute of Certified Public Accountants, Badger Meter
  • Website:
  • Contact: Rob Trecek

Responsory, A Johnson Direct Co., – While this Brookfield, WI-based agency describes itself as “small and scrappy,” it has an eye on growth: Staff will be increasing by 30% over the next 12 months, as Responsory (formerly Johnson Direct) boosts its social media, SEO and digital PR offerings, and implements SmartZones, a patent pending technology that works off programmatic advertising. Client successes include Common Ground HealthCare, which increased their membership by over 27,000 in a recent campaign, going well past the goal of 10,000.