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Responsory

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  • Core 1: Multichannel Planning
  • Core 2: New Product Launches


  • Clients Include: ASQ, the American Society for Quality, The Intersect Group, Security Health Plan, RBP Chemical Technology, Meridian Industries
  • Website: http://www.responsory.com
  • Contact: [email protected]

Johnson Direct rebranded itself as Responsory in early 2015 but vows that it hasn’t lost its “nerdy creative spunk.” The agency offers clients a method it calls “Direct Branding,” promising measurable data-driven marketing with branded content and interactive engagement. To help Security Health Plan create awareness among HR teams about key plan benefits, Brookfield, WI-based Responsory created a multichannel campaign that resulted in a 10% conversion rate.

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