Refuel Agency
- Core 1: Event & Experiential Marketing
- Core 2: Sampling
Clients Include: Disney Interactive, Mediavest Worldwide/Walmart, Benefit Cosmetics, Colgate-Palmolive, Harris Tea- Website: http://www.refuelagency.com
-
Contact:
[email protected]
Refuel Agency developed the College Club college brand ambassador program to deliver client’s messages with true peer-to-peer authenticity. It fabricated a Coney Island-style fortune teller machine to highlight Benefit Cosmetics and its female character Simone, who provided clairvoyant fortunes. VIPs and everyday consumers sent Simone a tweet to #Genie to receive a “flawless” fortune on a card from the machine. Cosmetic samples and Baublebar jewelry were handed out.