PSE-Packaged Sports and Entertainment – This small indie has big ideas, like the EA Sports Madden NFL 25 Pepsi Max/Madden Legends sweepstakes that offered exclusive digital content and digital distribution that generated 201 million media impressions. And the promo for GMC of a free digital download of EA Sports Madden NFL 25 Edition of Barry Sanders: A Football Life with every test drive. Created the Digital Promo Codes website to help brands partner with video game and entertainment providers to execute retail promos.
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