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Promo Top Shops

Pop2Life

Top Shops
  • Core 1: Event & Experiential Marketing
  • Core 2: Partnership & Entertainment Tie-Ins
  • Core 3: Sponsorship Activation & Marketing


  • Clients Include: Scripps Network Interaction (HGTV), The Madison Square Garden Company (New York Rangers, The Forum) , iHeartMedia (iHeartRadio), Viacom (Comedy Central), AMC Networks (AMC)
  • Website: http://www.pop2life.com
  • Contact: Jeff Bardin

  • The HGTV Lodge Case Study

Pop2Life – This agency’s feet are firmly grounded in music—its founder, Eric Murphy, is a former radio programmer and music industry exec. When HGTV called to extend its reach beyond festivals, Pop2Life staged a killer “Lodge” outside Super Bowl XLIX in Phoenix. In the barn-like space, 150 fans could see their favorite country acts perform and acoustic performances. The shop added a COO position, which the agency said was like “adding red chili flakes to your favorite slice of pizza.”

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