PGW opened nationwide warehousing facilities to offer affordable rates near field marketing activities. It launched a vehicle-leasing group to offer clients vehicles at reduced rates and short-term leases and added six full-timers to boost multicultural marketing skills. PGW tempted more than one-half million people to take the Pepsi “Next Challenge,” blind cola taste test at events staged at thousands of locations, including 1,300 Walmart’s. A vehicle hauled a giant replica Pepsi NEXT can looping “Drink It To Believe It” TV spots.
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