Noise is what this digital-centric Top Shop makes for its clients to drum up biz with consumers, like “The PlayStation Holiday Button,” which won two 2013 Silver PRO Awards for Best Promo targeting a Specific Demo and Best Promo Using a Holiday Theme. The mobile contest experience let gamers win instant PlayStation prizes and share content and pulled in 112 million “button pushes and 90,000 unique sign ups. The agency has a new CFO, account and production directors.
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