This 20-year-old agency is independent, not only in terms of its ownership structure, but also in its client-specific strategies. With its Buick NCAA Final Four sponsorship activation, the company was able to use RFID cards, shareable photos and an appearance by Christian Laettner to capture consumer data and get social media engagement. Its co-ed softball team didn’t notch any wins last season, but it did learn that it’s really good at drinking beer—so, there’s that.
Chief Marketer 200
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