This agency tripled investment to build a “world-class” measurement and analytics team. It aligned with ChaseDesign to enhance shopper and retail work and ran a powerful promo at Buffalo Wild Wings to get customers in on “off days.” A Coke Zero/NCAA final-four themed basketball game had guests pointing their mobiles at table caddies turning them into branded AR digital basketball hoops: 69% of game play was in store, and yes, Coke Zero sales jumped significantly. It also hosts an annual blood drive in St. Louis.
Chief Marketer 200
MKTG TLC Marketing Mastermind Involvement Marketing Marketing Activations Group Allied Integrated Marketing Switch Inspira Marketing Group teamDigital Promotions, Inc. The Integer Group Generation Z Marketing