Momentum Worldwide - Developed the Total Brand Experience Matrix, a research/data resource to map marketers’ brand experience at every touch point (physical and digital alike) revealing they are relative and connected. Added Retailer Foresight, intelligence resources outlining key dynamics for development of brand initiatives across top accounts for food, drug, mass, value, c-store and beyond. Also put in place Activation Compasses, a strategic resource giving comprehensive, actionable perspective on path-to-purchase activation tools (in and out of stores), both retailer-owned and channel-targeted. This is one busy agency!
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