MKTG agreed this spring to be acquired by Aegis Lifestyle, Inc., a subsidiary of Dentsu Aegis Network, with headquarters in Tokyo and London, 37,000 employees and 11,000 clients. The agency has grown its sports and entertainment capabilities with new clients like the NBA, NASCAR, Gatorade, Dick’s Sporting Goods and the NCAA. MKTG delivered an eight-day consumer experience for Yahoo at SXSW including apps, VIP dinners, beer pong and purple popsicles.
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