Mirrorball – In its first appearance as a Top Shop, this experience agency has a strong track record of generating cultural relevance through the worlds of art, music, fashion and technology, integrating brands into highly influential lifestyle segments. The Dos Equis Bazaar noir event series hosted 5,000 influencers at soirees cloaked in secrecy and shrouded in darkness featuring worldly oddities, exotic edibles and wanderers of the shadows that led guests astray from their groups. Hidden rooms and dark passageways made for fertile ground for social media—guests posted, Tweeted and Instagrammed nonstop—and left with an arsenal of material to tell their peers.
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