This unique team, hailing from fields of film, theater, music, journalism, retail and politics, dream up killer, large-scale publicity stunts. For History, and the run up to Season 2 of its hit series “Mountain Men,” MAG recreated the show’s rugged terrain in the middle of Union Square in NYC. It layered the experience with partners like the North Face, Head & Shoulders and Orvis and a vast social play. All said, it equated to 50,000 onsite impressions. Also expanded its partnership team.