Mastermind leverages mobile as a ubiquitous promotion vehicle to engage consumers at POP and develops proprietary social sharing initiatives. A mobile merchandising program for Harman Kardon drove premium audio system sales at North American Mercedes and BMW dealerships. A mobile demo communicated the differences between premium and standard systems including number/location of speakers, system specs, etc. Participants got the chance to win a premium Harman Kardon system for their home.
Chief Marketer 200
Event Marketing Strategies Havas Street George P. Johnson Experience Marketing Moderne Communications Blue Chip Marketing Worldwide A2G FUSION Marketing Marketing Activations Group Mosaic Kicking Cow