• Core 1: CPG & Trade Promotions

  • Clients Include: Harman International, Citi, Harley-Davidson, Bayer, BMW
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Mastermind leverages mobile as a ubiquitous promotion vehicle to engage consumers at POP and develops proprietary social sharing initiatives. A mobile merchandising program for Harman Kardon drove premium audio system sales at North American Mercedes and BMW dealerships. A mobile demo communicated the differences between premium and standard systems including number/location of speakers, system specs, etc. Participants got the chance to win a premium Harman Kardon system for their home.