Mastermind Involvement Marketing – For its client Bayer, “FeedABee” was developed to drive consumer awareness and involvement with the bee colony collapse. Consumers helped Bayer plant 50 million flowers by visiting a site to request flower seed packets, for Bayer to plant seeds on the consumers’ behalf or to commit to planting their own seeds. The program drove 200,000 opt-ins and actions. That’s a lot of buzzzzzz.
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