Sales and field marketing teams head into local and national retail markets to launch and promote client products and services through demonstrations and special events. Marketstar debuted the Connect+ social/learning management and gamification platform for brands to educate employees and store associates. It assigned two brand reps per store in target markets to launch Google Chromebooks. The team sold 55,791, far outpacing a goal of 29,000. it also added VP retail strategy and VP digital services.
Chief Marketer 200
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