Free Grilled Cheese! was the call for the Land O’ Lakes Grilled Cheese Truck Tour that hit grocery stores and local events in New York and Philadelphia. Those who bellied up got free grilled cheese samples, coupons and other incentives for purchase. This indie shop hit the mark improving the client’s leadership position among deli cheese challengers. It launched SellCheck, a proprietary service that evaluates and improves retail POS communications. Mark Lenss joined as SVP managing director.