Marketing Werks – The big news here is that last September, Marketing Werks was acquired by CROSSMARK, a leading sales and marketing services company. MW was part of the 2014 award-winning Hostess “Prepare Your Cakeface” street marketing campaign—a Silver EX Award winner. To create buzz around the re-launch of Hostess, the two-week long teaser campaign and cross-country food truck tour had consumers preparing their cakefaces. The campaign launched on the Today Show, with Al Roker, Twinkie the Kid and a helicopter delivering the first Twinkie live, on air.
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